As internet users become numb to the requests for filling out membership forms and providing other information, you need a better way to connect with your sites visitors to offer them added value. And that is where location aware services like IP2Location.com come into play.
Consider carpooling in Los Angeles. Many are surfing local sites, and many are wondering how to find a carpool; however, people often don't take the time to sign up for a new service.
The solution? A carpooling request system based primarily on IP addresses.
The concept is simple. A site like http://Ip2Location.com provides a service that converts ipaddress to location. Once a website "knows" the location of the individual web surfer, they can engages them with offers of rides from near their location. And the web visitor did not have to enter any information to be considered.